the 'a' to 'z' of product features

We use a lot of different sorts of technology to create our technical performance pieces but everything is not always as it seems. You may find it useful to know, for example, that 'leg-opening' is not a measure of yoga flexibility. Check out the section below for information on some of the features we're most excited about.


A


360 degree refelectivity

360° reflectivity

We want to be safe and visible on our runs without looking like a member of a road construction crew . 360° reflective cuffs, piping and seams are discreet during the day but in the dark will make you more reflective than Rodin's 'Thinker'.

anti-stink

We love to sweat but don't like stinky gear. To inhibit the growth of odour-causing bacteria in our Silverescent fabrics, we've woven in silver-bonded yarns. Wearing athletic gear that supports your active life and keeps your friends happy - what more could you want?

articulated elbow or knee

articulated elbow or knee

Bendy bits like our knees and elbows need room to move. Articulation is the fundamental technology that allowed knights in steel suits to ride horses. Imagine what you can achieve with the same technology in a performance fabric.

B


base layer

Like a good man, a good base layer knows when to get up close and personal and when to respect our personal space. A moisture-wicking layer against our skin helps keep us dry. A soft and zipper free base layer will also help us keep things running (and stretching) smoothly.

body mapping

body-mapped

Don't worry, we haven't asked our fit models to tattoo continents onto their rippling physiques. The term "body mapping" means we've determined where our bodies need the most air circulation and strategically placed breathable fabrics in these areas.

bonded seams

bonded seams

Bonded...seam bonded. Licensed to reduce chafing (and sometimes create waterproofing in a garment). Instead of stitching a garment, we apply a layer of glue between two edges and heat it up to create a really strong bond. In most cases, it's stronger than a stitched seam.

built-in shelf bra

built-in shelf bra

Having a sports bra built into a workout tank allows for more freedom of movement and means you can focus on your practice, not on how how your bra doesn't fit properly with your tank. Best of all, it means less laundry to do.

C


chafe-resistant

There's no way around it: chafing is a bummer. We have an arsenal of tricks to combat this pesky problem. Flat and bonded seams, seamless fabrics and elastic on the outside of hems means that extra fabric and stitching aren't rubbing against your body.

complimentary in-store hemming

At first, we considered installing in-store shrinking machines to make everybody's limbs a consistent size. The alternative, complimentary in-store hemming, means that everyone can get gear that fits their body and their practice perfectly.

continuous drawcords

Washing machines have a voracious appetite for lone socks, bra under-wires and drawcords. We've added continuous drawcords to some of our shorts, crops and pants, effectively taking those drawcords off the laundry lunch list.

cuffins

cuffins

Though you'd be excused for thinking cuffins are cute puffins or cheese muffins, they're actually a super handy feature to keep your hands warm on chilly runs. The cuffs have an extra flap that folds over your fingers, like built in mittens, to keep your fingers toasty warm.

D


divide & conquer™

This cross-front inner bra construction solves one of life's greatest conundrums: the uni-boob. The Divide & Conquer™ inner bra construction gives you shape, coverage and separation - even the girls need alone time.

double zippers

double zippers

Usually found on long jackets, double zippers allow you to open your jacket from both the top and bottom to make sitting more comfortable. We also use double zippers on our bags so that you can open them from either side. On our bags - the first thing you're looking for is always at the other end of your bag. Don't flash the cash, with two zipper heads, only unzip as much as you need to.

dropped hem

Sometimes having a mullet is a good thing. Dropped hems are regular length in the front and longer in the back to give that little bit of extra bum coverage in our tops, skirts and dresses.

DWR

Short for Durable Water Repellent finish, this fabric enhancement is found on many of our jackets and helps keep you dry on your way to get wet and sweaty.

E


emergency hair tiesemergency hair ties

emergency hair ties

Unless your idol is Cousin Itt, having hair in your face while exercising is uber annoying. In case you loose your elastic when you're out and about, we've hidden hair ties on some of the zippers found on our jackets and bags.

F


fill-power premium goose down

This is the warmth scale for down insulation (puffy jacket filling). Higher numbers mean more fluffiness and less weight, so our jackets can be cozy without making you look like a marshmallow.

flat seam

flat seam

Rather than creating a bulging ridge by overlapping our seams, we sew them together side by side to reduce chafing. This sewing style reduces irritation so much that we should call it "the meditation stitch".

four-way stretch

Knowing how many different ways we move in our yoga classes and beyond, we've added four-way stretch to many of our items to allow for our creative bending habits.

G


gripper elastic

Do you have a shirt that you love but never wear because the hem keeps rolling up your waist? To solve this age-old issue, we've strategically added silicone elastic to some of gear to make sure things stay put.

gusset

gusset

Drumroll please: gussets are the unsung heroes in the fight against our infamous foe camel toe. These diamond-and-triangle-shaped pieces of fabric are sewn between the legs for greater freedom of movement and to prevent tight fitting shorts, pants, or crops from riding up.

H


headphone cord guide

headphone cord guide

We all know how aggravating it is when we're in the zone on a run and our headphones get tangled. This guide strategically clips our cord into place on specific points on our body to keep things from getting out of hand. Best of all, it also means that weight is evenly distributed so that your iPod doesn't act like a runaway dog on a leash.

hem sweep

Receiving a new pair of pants and realizing the sleek straight legs you thought you ordered are in fact hippie bell bottoms (or vice versa) is a real buzz kill. We measure the circumference of our hems so you can have an exact idea of the silhouette of our pants. Note: hem sweep measurements are based on a size 8; there may be slight variations in sewing tolerance between sizes.

hockey butt

Up here in Canada, we use the term 'hockey butt' to describe a guy with powerful glutes built by hours training at the rink. If you see this term used, it means we've cut the pants to allow for an athletic fit through the rear. And yes, in case anyone ever tells you that you have a hockey butt: it's a pretty big compliment, eh!

hook and eye closures

Remember when your younger brother stole your bra before his junior high dance to practice his friend Jimmy's "spring it free" technique? On some of our full support bras, we use these same hook and eye closures at the back of the bra for maximum support on your run or in yoga class.

I


inseam

Remember on "Friends" when Chandler informed Joey that his tailor was unusually, ahem, "liberal" in his fittings? We'd like to avoid awkward moments like this by telling you how we measure our inseams. Our measurement is taken on the inner leg from your lady business/family jewels down to the bottom of the inner ankle. Make sure to measure both legs to average out your leg length as no one is perfectly symmetrical.

L


layering system

We know a thing or two about surviving winter in The Great White North. The three keys to success (and warmth) are layer, layer, layer. We can often be spotted running with more layers than a royal wedding cake. We designed our technical gear with enough layering options to ensure we are ready for anything. See base layer, mid-layer, outer layer.

lasercut

lasercut

We hired a bunch of science-fiction nerds in our design department and consequently we now have implemented lasers in some of our most-loved tools. We use them to cut patterns into garments for venting as well as to finish and shape some of our hem edges.

leg-opening

Our leg-opening measurements refer to the circumference of the bottom hem on your shorts. It's not a measure of yoga flexibility. They're based on a size 8; there may be slight variations in sewing tolerance between sizes.

loft retention

You might have heard the term 'loft retention' tossed around on ice fishing trips, mountain base camps and yuppie dinner parties. Much like sleeping bags, our puffy jackets and vests are rated for warmth by the density and properties of the fill stuffing.

M


media pocket with cord exit

media pocket with cord exit

To combat the MacGyver-like solution you've created to hold your music player on your body while running, we've designed a media pocket with a cord exit to allow for easy hands-free sweat sessions without constant adjustments.

mid-layer

The kind of layer you want to be stuck in the middle with. A mid-layer when it's freezing cold and a base layer when things heat up. This crowd pleaser helps you retain warmth and can work as an outer layer when you find yourself between seasons.

moisture wicking

Like staring up at the stars, perspiration is enjoyable for the first few minutes but becomes uncomfortable over a long period of time. Our moisture wicking fabrics are designed to pull sweat away from the body to the surface of the garment.

N


Nakedseam™

Smooth, chafe-resistant Nakedseams™ use bonded seams technology instead of stitching so you don't get rubbed the wrong way. This is the kind of pre-training bonding that lets you win the race without the chafe.

O


outer layer

The outer layer lives to serve and protect, often acting as a water and wind management system that helps to keep you dry and warm. Added reflective details add visibility in low light so you can be your own knight in shining armor.

P


preshrunk

We preshrink many of our fabrics before they are made into garments to prevent buckling zippers, rippling seams and loud expletives.

Q


quick dry

Getting sweaty is one of our favorite things, but staying sweaty isn't. Our quick dry fabrics are rated to evaporate moisture efficiently.

R


removable cups

Removable cups are great for a couple of very important reasons, they add shape (goodbye uni-boob) and the coverage cups provide can really be a life saver on those unexpectedly brisk morning runs.

S


seamsealed

seamsealed

A roof won't keep the rain out if you leave all the windows open. Before we consider a garment to be waterproof, we seal the seams to keep the water out. Trust us - if there's one thing we know in Vancouver, it's rain.


set-you-ponytail-free window

set-my-ponytail-free™ window

If you've got long hair, you'll know the situation: a massive Princess Leia-like bulge ambiguously hiding under your hood. To let your hair out into the elements, we've created the set-my-ponytail-free™ window to guide your mane through the back of your hood.

sweaty laundry bag

Some things aren't meant to meet, like sweaty work-out gear and your clean post-shower clothes - or your boyfriend and your high school prom date who is still poking you on Facebook. The sweaty laundry bag keeps your clothes separate - as for your social media conundrum, we're afraid you're on your own.

sniffle catcher

We've all been there: running away on a chilly morning, our noses start flowing and we've got nowhere to blow. Instead of using and abusing our sleeves, we've created the sniffle catcher for those moments when our nose runs faster than our feet.

T


thumbholes

thumbholes

We put thumbholes in to solve a multitude of cold weather sins. Thumbholes help keep your sleeves in place when you're running or putting another layer over the top. They can also keep your hands warm and eliminate the icy gap between the bottom of your sleeves and your gloves.

U


UPF

A Ultraviolet Protection Factor of 50+ tells us that a fabric is 'excellent' at blocking the sun's UVA and UVB rays. Thick materials (like concrete) are really effective but hard to run in. We've engineered lightweight fabrics that still achieve the highest rating.

W


waterproof

Neither snow, nor rain keeps courageous yogis and runners from their practice. Our waterproof fabrics are rigorously tested. To be considered waterproof, a garment must be made of a waterproof fabric and have waterproof sealed seams.

water-resistant

Our water-resistant gear is designed to protect you from light wind and rain (it's not designed for swimming lessons or Woodstock-esque mud pits).

Z


zipper garage

zipper garage

Parking your car in a garage helps avoid unwanted scratches. Parking your zipper in its garage (a fold of soft fabric around the end of the zipper) helps avoid scratched or irritated chins.