we made too much



This blog post was written by lululemon and posted on July 29, 2010 at 10:31 am

lululemon sale items: we made too much

Notice anything different about our site today? Based on feedback from our guests and employees, we've renamed the Loot section to something that more accurately describes what it contains. Online guests, say hi to We Made Too Much, the section of our website formerly known as Loot.

Has anything changed about this section, other than the name? Nope. So why change it? Our new name is a more accurate representation of the items that are in this section. We're not perfect - we actually made too much of certain items. When you decide how much of a certain style or colour or size to make, you're always estimating, even if you have facts to back up your decisions. Sometimes we overestimate. :)

So, welcome to the evolution of Loot: We Made Too Much.

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11 Comments »


This is wonderful – a playful and honest way to describe fantastic deals!

Comment by Alexis — July 30, 2010 @ 4:32 pm


If it ain broke, don’t fix it…it will always be “loot” to me, it’s quick and to the point…PLEASE CHANGE IT BACK :)

Comment by Kathi — August 27, 2010 @ 8:41 am


Loot! accurately described what was in that section. Discounted clothing items. Doesn’t matter if you made too much of an item, chances are not enough people bought those items and that’s why you made too much. I guess now you should change it to “stuff we thought people would buy but didn’t so it’s here at a discounted price”.

Go back to Loot.

Comment by Nina — August 27, 2010 @ 8:44 am


I completely disagree with this and frankly miss the old loot . As do your other clients from the lulu boards and just fans in general.

Bring it back to the loot for this just trivializes us and frankly is not at all accurate as you’re trying to say

Hope this comment gets published and not censored out

Comment by Chantelle — August 27, 2010 @ 9:50 am


seriously, seriously you’re whining about the name of the sale section. get a life.

Comment by kate — September 5, 2010 @ 10:27 pm


“So why change it? Our new name is a more accurate representation of the items that are in this section. We’re not perfect – we actually made too much of certain items. When you decide how much of a certain style or colour or size to make, you’re always estimating, even if you have facts to back up your decisions. Sometimes we overestimate.”
How much is it true?

Comment by pulmaca — December 16, 2010 @ 4:01 am


What happened to the “We Made Too Much” section? I no longer see it! :(

Comment by Kim — April 28, 2012 @ 9:49 am


Where is the “We Made Too Much” section??!! Bring it back please:)

Comment by AJ — April 30, 2012 @ 9:19 am


“We Made to Much” kept me coming to your website daily. I would start there and then add from your regularly priced items. Is it coming back?

Comment by Julia McDuffie — May 1, 2012 @ 6:25 am


Hey guys!

Looks like we’re having some technical difficulties with the We Made Too Much section of the site. Hopefully it’ll be back in action really soon but until then please be patient. Rest assured it’s not going anywhere for a long time!

allessia
blog editor
lululemon athletica.

Comment by Allessia — May 1, 2012 @ 7:41 am


We Made Too Much still isn’t up…….any ideas when it will return?

Comment by Lauren — May 3, 2012 @ 11:01 am


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