We didn't feel we could introduce you to some of Jon's favourite things without introducing you to Jon. We've edited down the biography of this surfer-designer-dad to these 11 answers.

1. describe what you do at lululemon in three words
Put. Out. Fires. (Ed's note: Jon is the Creative Director at lululemon, not a fire-fighter)

2. who was your creative role model growing up?
When I was a kid it was Frank Lloyd Wright because I wanted to be an architect. His philosophy really appealed to me. (Ed's note: in a nutshell, Wright believed in 'organic' architecture; that "form and function are one.")

3. if you had a different job for a day, what would you be?
I'd be a landscaper. I love transforming things; things that I can see, that other people can see. It's really cool to know that you're working with something that's living.

4. when do you consider a piece of work to be complete?
To me, it's when I walk away from it, either in disgust or delight. And sometimes they're never done (my wife would say that is closer to the truth. None of my projects are ever done).

5. tell us about one place in the world that inspires you
Anywhere in the ocean. It's the one place where everything seems to make sense. We just got back from a family surf trip to California, my wife and I were sitting in the water (it wasn't as cold as here), the sun was out and the kids were on the beach having a blast. We just looked at each other and said,  'why don't we live here? We should do this.' Then we got in the car, got stuck on the freeway in traffic, drove through congested neighbourhoods. When we got back to Vancouver, I went over to Tofino  for the weekend and surfed there with absolutely no-one in the water and realized why we're here. There were no crowds, the water was clean and cold. It was gorgeous. It was amazing.

6. how do you fit yoga into your life?
Every Tuesday night, my wife and I do yoga together at YYoga in Lynn Valley with our teacher Alex - she's awesome. It's Anusara, which we really like because it's a good workout as well as really technically astute. I find it has really helped me recover from some old injuries, so I definitely appreciate it from that perspective.

7. tell us about the first time you did yoga
I had this misconception that somebody would be walking around showing me exactly what to do right from the beginning; more of a lesson than a class, kind of a step by step. But it's more of a sink or swim thing, you just get in there and do it. You just watch and learn and I find that part of the process really interesting and really humbling too.

8. what's the best advice you've ever received?
Measure twice, cut once.

9. what advice would you share with your children?
Be authentic. Be true to you. Because it will always come back to that, it'll be the one thing that you will question later; whether you did things because they were the right thing to do for you.

10. what's your favourite inanimate object in your house?
I collect chairs so I  have a couple of chairs that I like looking at: a couple of Eames, Corbusier and a really cool Bertoia wire chair that's a thing of beauty. I always have to rearrange them to make sure they're properly arranged. But the one thing that I always look at, that makes me smile, is a photo that my friend took at the L.A. Gay Rodeo a couple of years ago. It's of a gay cowboy on a horse and he's wearing pink high-heeled cowboy boots. It's a really good conversation piece.

11. if you had an extra hour in the day, what would you do with it?
I'd play. I'd play more with my kids.

Jon's picks

1. Ben Sherman straw hat
2. Metal Vent Tech short sleeve shirt
3. Men's No Show socks
4. Game On Boxer Brief
5. Yashica Electro 35 range-finder camera
6. Miles’ art
7. Jack Spade Nylon Canvas Dad Field Bag
8. Pope Bisect Surfboard
9. Powell Peralta Mcgill Skull/Snake Skateboard
10. Trainer Shorts
11. The Mat
12. LOMO LC-A camera
13. The Surfers Journal magazine
14. Wedding photo – it’s our 10 year anniversary in August!
15. Vintage fiberglass Eames shell side chair
16. Headhunter SPF 30 sunblock
17. Vintage Tonka Winnebago – from my childhood
18. A 'thing' for exercise made by my son, Miles
19. Moleskine sketchbooks
20. Rainbow Sandals flip-flops
21. Dwell Magazine
22. Eoin Finn's Blissology DVD
23. A birthday card from my youngest boy Wells
24. Sigg 1L Sport Top Bottle
25. Grandpa's Tools
26. SKOAH clean freak body kleanser
27. surfer dude bobble head
28. iPhone 4
29. Manduka Equa Towel

Let me introduce you to function: the secret pocket. This multifunctional feature is more than meets the eye. In your secret pocket, you can store:

1. $5 for that post-workout soy latte
2. Your house key (which is no longer tied to your shoelace where it could potentially come off mid-run leaving you locked out and late for work!)
3. The scrap piece of paper with your new impossible-to-remember gym locker combo.
4. Gel packs for that Sunday long run (sigh, I also heart that the new Run Ultra Short II has not one but two hidden pockets to stash all my long run needs!)
5. The business card of that cute trainer at the gym.
6. When you forget the size of your fave Groove Pants (since you tore out the tear-out tag for an anti scratch, distraction-free practice) your size is secretly printed right inside!

7. When your sister tries to steal your crops and pawn them off as her own, you can coyly point to the name tag printed on the inside!
8. Tosca's awesome new ab routine from this month’s Oxygen mag folds neatly inside.
9. Doubles as a built-in iPod holder (no more tucking it in your bra!)

And the final reason why we heart hidden pockets… (insert drum roll here).

10. Cell phone carrier pocket for a handsfree (bounce free) security system during night runs.

What do you stash in your hidden pockets?