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	<title>blog &#187; the no-mat</title>
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		<title>the no-mat: get your om on!</title>
		<link>http://www.lululemon.com/community/blog/the-no-mat-get-your-om-on/</link>
		<comments>http://www.lululemon.com/community/blog/the-no-mat-get-your-om-on/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 08:01:58 +0000</pubDate>
		<dc:creator>Whitney</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[education & care]]></category>
		<category><![CDATA[why we love this]]></category>
		<category><![CDATA[april fools day]]></category>
		<category><![CDATA[lululemon april fool's joke]]></category>
		<category><![CDATA[lululemon prank]]></category>
		<category><![CDATA[the no-mat]]></category>
		<category><![CDATA[travel yoga mat]]></category>
		<category><![CDATA[yoga mat]]></category>

		<guid isPermaLink="false">http://www.lululemon.com/community/blog/?p=8682</guid>
		<description><![CDATA[The <a href="http://shop.lululemon.com/store/productdetails.aspx?productid=2246&#38;sac=1">No-Mat</a> is so haute right now.  If fashion ever met function on a blissful reality dating TV show, and then decided to have a child together, they'd produce the <a href="http://shop.lululemon.com/store/productdetails.aspx?productid=2246&#38;sac=1">No-Mat</a>.]]></description>
			<content:encoded><![CDATA[<p>If fashion ever met function on a blissful reality dating TV show, and then decided to have a child together, they'd produce the <a href="http://shop.lululemon.com/store/productdetails.aspx?productid=2246">No-Mat</a>.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-8735" style="border: 0pt none;" title="that's haute." src="http://www.lululemon.com/community/blog/wp-content/uploads/2010/03/IMG_3845.jpg" alt="yoga clothes from lululemon " width="500" height="333" /></p>
<p>Are you a traveler? Do you hate sharing your space with others? Want to practice yoga anytime, anywhere with no questions asked? Our wonderful lululemon designers have delivered once again. Welcome to <a href="http://shop.lululemon.com/store/productdetails.aspx?productid=2246&amp;sac=1">the No-Mat</a>.</p>
<p><div id="attachment_8762" class="wp-caption aligncenter" style="width: 510px"><img class="size-full wp-image-8762 " style="border: 0pt none;" title="yoga in the weeds? do it." src="http://www.lululemon.com/community/blog/wp-content/uploads/2010/03/IMG_38631.jpg" alt="downward dog with lululemon" width="500" height="333" /><p class="wp-caption-text">Whitney takes her practice to the next level by connecting herself to the earth.</p></div></p>
<h1>do it yourself: the no-mat</h1>
<p style="text-align: left;">The <a href="http://shop.lululemon.com/store/productdetails.aspx?productid=2246">No-Mat</a> is a DIY yoga body mat kit that will allow you to take your practice to the next level in the streets, in class, and anywhere you can dream.</p>
<p><div id="attachment_8732" class="wp-caption aligncenter" style="width: 510px"><img class="size-full wp-image-8732 " style="border: 0pt none;" title="do it yourself!" src="http://www.lululemon.com/community/blog/wp-content/uploads/2010/03/IMG_3838.jpg" alt="no mat april fools joke" width="500" height="333" /><p class="wp-caption-text">Anyone can DIY with the No-Mat!</p></div></p>
<p style="text-align: left;">Crash out of Crow Pose much? Finally there’s a comfortable yoga mat with the ultimate protection for your hands, knees, feet and head. Holler if you hear me!</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-8741" style="border: 0pt none;" title="crow pose" src="http://www.lululemon.com/community/blog/wp-content/uploads/2010/03/IMG_3861.jpg" alt="crow pose" width="500" height="333" /></p>
<p>Here are the components of the No-Mat that will protect your bones:</p>
<ul>
<li>Crash Pad Bandana: Comfortable, stylish, and protects your noggin!</li>
</ul>
<p style="text-align: center;"><img class="size-full wp-image-8745 aligncenter" style="border: 0pt none;" title="crash pad bandana" src="http://www.lululemon.com/community/blog/wp-content/uploads/2010/03/IMG_3871.jpg" alt="crash pad bandana" width="500" height="333" /></p>
<ul>
<li>Mukha Mit: Your hands never felt so good.</li>
</ul>
<p style="text-align: center;"><img class="size-full wp-image-8749 aligncenter" style="border: 0pt none;" title="Mukha Mit" src="http://www.lululemon.com/community/blog/wp-content/uploads/2010/03/IMG_3880.jpg" alt="lululemon yoga joke" width="375" height="500" /></p>
<ul>
<li>Knee Armor: Protection at it's finest, and it also creates a wonderful Michael Jackson look.</li>
</ul>
<p style="text-align: center;"><img class="size-full wp-image-8734 aligncenter" style="border: 0pt none;" title="Hindu Knee Armor" src="http://www.lululemon.com/community/blog/wp-content/uploads/2010/03/IMG_3842.jpg" alt="fun with yoga " width="500" height="333" /></p>
<ul>
<li>Shipwreck Sandal: Jimmy Choo who?</li>
</ul>
<p style="text-align: center;"><img class="size-full wp-image-8744 aligncenter" style="border: 0pt none;" title="Shipwreck Sandal" src="http://www.lululemon.com/community/blog/wp-content/uploads/2010/03/IMG_3868.jpg" alt="april fools day from lululemon" width="500" height="333" /></p>
<h1>yoga anytime, anywhere, do it now.</h1>
<p>The beauty of the <a href="http://shop.lululemon.com/store/productdetails.aspx?productid=2246" target="_blank">No-Mat</a> is now you are all yoga, all the time, and ready for all terrain. So bring it Mother Earth. Here are a few places our Fit Guru Whitney is now able to practice.</p>
<p><div id="attachment_8737" class="wp-caption aligncenter" style="width: 510px"><img class="size-full wp-image-8737 " style="border: 0pt none;" title="triangle on the rocks" src="http://www.lululemon.com/community/blog/wp-content/uploads/2010/03/IMG_3851.jpg" alt="triangle on the rocks" width="500" height="333" /><p class="wp-caption-text">Triangle pose on the rocks please.</p></div></p>
<p><div id="attachment_8740" class="wp-caption aligncenter" style="width: 510px"><img class="size-full wp-image-8740 " style="border: 0pt none;" title="dancer's pose in the oasis" src="http://www.lululemon.com/community/blog/wp-content/uploads/2010/03/IMG_3859.jpg" alt="dancer's yoga pose in the oasis" width="500" height="333" /><p class="wp-caption-text">Dancer&#39;s pose in an oasis? It&#39;s not a dream anymore.</p></div></p>
<h1>why we made this</h1>
<p>We’ve heard your feedback loud and clear, and we created this entirely from our guests’ desires. You said you needed a lightweight travel mat, done. You wanted to be comfortable and protected in yoga, done. You don’t want to carry a mat, done. You want to look haute in yoga and everywhere in between, done.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-8731" style="border: 0pt none;" title="so haute right now" src="http://www.lululemon.com/community/blog/wp-content/uploads/2010/03/high-fashion.jpg" alt="yoga clothing from lululemon" width="500" height="309" /></p>
<ul>
<li>Engineered for crowded classes or impromptu yoga sessions when a standard mat just won’t work</li>
<li>Portable and packable comfort</li>
<li>100% recycled and recyclable</li>
<li>Flex your DIY muscles</li>
</ul>
<p>So that’s it. Get your <a href="http://shop.lululemon.com/store/productdetails.aspx?productid=2246">No-Mat DIY instructions</a> and get crackin’! Life’s too short not to get your wild thing on in yoga, anytime, anywhere. <em>Namaste</em>.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-8743" style="border: 0pt none;" title="wild thing" src="http://www.lululemon.com/community/blog/wp-content/uploads/2010/03/IMG_3866.jpg" alt="yoga pose" width="500" height="333" /></p>
<p><a href="http://shop.lululemon.com/store/productdetails.aspx?productid=2246">The No-Mat</a> is available online and in store.</p>
<p>BONUS: Watch an instructional video on how to personalize your No-Mat:</p>
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