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	<title>blog &#187; start it up jacket</title>
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		<title>fall(ing) for reversibility!</title>
		<link>http://www.lululemon.com/community/blog/falling-for-reversibility/</link>
		<comments>http://www.lululemon.com/community/blog/falling-for-reversibility/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 18:37:05 +0000</pubDate>
		<dc:creator>Lara</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[education & care]]></category>
		<category><![CDATA[fit & function]]></category>
		<category><![CDATA[fabric]]></category>
		<category><![CDATA[function]]></category>
		<category><![CDATA[reversibility]]></category>
		<category><![CDATA[rideau]]></category>
		<category><![CDATA[start it up jacket]]></category>

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		<description><![CDATA[Above: Rideau Centre Assistant Manager Danielle Beland Models the Start it Up Jacket! The idea of “two looks in one” is hardly a new one for lululemon athletica. Anyone that has worn a pair of Groove Pants has been enjoying double the stylish active-wear pleasure for years. For Fall 2009 our design team created a [...]]]></description>
				<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-2475" title="Reversibility!" src="http://lululemon.com/community/blog/wp-content/uploads/2009/09/blog-post-reversibility2.jpg" alt="Reversibility!" width="500" height="333" /></p>
<p><em>Above: <a href="http://www.lululemon.com/ottawa/rideaucentre?cid=BLOG">Rideau Centre</a> Assistant Manager Danielle Beland Models the <a href="http://search.lululemon.com/search?reg=&amp;asug=&amp;w=start it up jacket&amp;?cid=BLOG">Start it Up Jacket</a>!</em></p>
<p>The idea of “two looks in one” is hardly a new one for lululemon athletica. Anyone that has worn a pair of Groove Pants has been enjoying double the stylish active-wear pleasure for years.</p>
<p>For Fall 2009 our design team created a number of options that give you full “reversibility”. This means that there is a completely different colour/fabric on the opposite side! Check out the <a href="http://search.lululemon.com/search?reg=&amp;asug=&amp;w=start it up jacket&amp;?cid=BLOG">Start it Up Jacket</a>, <a href="http://search.lululemon.com/search?reg=&amp;asug=&amp;w=unders&amp;?cid=BLOG">Wunder Unders</a>, <a href="http://search.lululemon.com/search?reg=&amp;asug=&amp;w=groove pant&amp;?cid=BLOG">Groove Pants</a> and the newer straight leg option the <a href="http://search.lululemon.com/search?reg=&amp;asug=&amp;w=rock out pant rvrs&amp;?cid=BLOG">Rock Out Pant</a> all which offer fully reversible versions.</p>
<p>As with all our garments, when you get them home, remove the inside tag. This will ensure that you won’t experience any irritation from the tag and will make your piece completely reversible.</p>
<p>Besides the obvious bonus of getting two pieces for the same price, what I really like about the fully reversible bottoms is that with the double layer of fabric you get extra coverage on your backside. This means that not only will you be warmer this winter but your butt will look even better. Nice!</p>
<p>As you know, our design team <a href="http://www.lululemon.com/feedback/?cid=BLOG">loves feedback</a>. Which pieces do you think we should try making into reversible options? Let us know and you may see your double-sided version in a store near you for Fall 2010!</p>
<p><img class="alignnone size-full wp-image-2476" title="blog-post-reversibility" src="http://lululemon.com/community/blog/wp-content/uploads/2009/09/blog-post-reversibility.jpg" alt="blog-post-reversibility" width="500" height="588" /></p>
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