This question appears many times in Ayn Rand’s classic 1957 novel, “Atlas Shrugged,” and, curiously, it also appears on the side of our shopping bags currently in our stores.

You might be wondering why a company that makes yoga clothing has chosen a legendary literary character’s name to adorn the side of our bags. lululemon’s founder, Chip Wilson, first read this book when he was eighteen years old working away from home.