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	<title>blog &#187; innovation</title>
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		<title>say hello to the new scuba hoodie *stretch</title>
		<link>http://www.lululemon.com/community/blog/meet-the-scuba-hoodie-stretch/</link>
		<comments>http://www.lululemon.com/community/blog/meet-the-scuba-hoodie-stretch/#comments</comments>
		<pubDate>Tue, 16 Oct 2012 21:03:29 +0000</pubDate>
		<dc:creator>Joanna</dc:creator>
				<category><![CDATA[education & care]]></category>
		<category><![CDATA[gear]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[new scuba hoodie]]></category>
		<category><![CDATA[scuba hoodie]]></category>
		<category><![CDATA[updated design]]></category>

		<guid isPermaLink="false">http://www.lululemon.com/community/blog/?p=35109</guid>
		<description><![CDATA[Allow us to formally introduce you to the Scuba Hoodie *Stretch. This is the newest edition in the continued evolution of the Scuba. Don’t worry - it will still feel like a warm hug on a cold day. Here are some of the reasons we love this new hoodie. &#160; why we love this A [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-35344" style="margin: 0px;" title="hello-hoodie" src="http://static.lululemon.com/community/blog/wp-content/uploads/2012/10/hello-hoodie.jpg" alt="" width="500" height="250" /></p>
<p><strong><em>Allow us to formally introduce you to the Scuba Hoodie *Stretch. This is the newest edition in the continued evolution of the Scuba. Don’t worry - it will still feel like a warm hug on a cold day. Here are some of the reasons we love this new hoodie.</em></strong></p>
<p><img class="alignleft size-full wp-image-35352" style="margin: 0px;" title="Antonia-Says-02" src="http://static.lululemon.com/community/blog/wp-content/uploads/2012/10/Antonia-Says-02.jpg" alt="" width="500" height="325" /></p>
<hr width="500" />
<p>&nbsp;</p>
<h2>why we love this</h2>
<p><img class="alignleft size-full wp-image-35317" style="margin: 0px;" title="Scuba Hoodie Stretch Breakdown" src="http://static.lululemon.com/community/blog/wp-content/uploads/2012/10/scuba-diagram.jpg" alt="" width="500" height="560" /><img class="alignleft size-full wp-image-35338" style="margin: 0px;" title="01-hood" src="http://static.lululemon.com/community/blog/wp-content/uploads/2012/10/01-hood.jpg" alt="" width="500" height="30" /><br />
A single layer makes it lighter &amp; exposes the super soft back of the fabric for ultimate coziness against your face. This is also why the Scuba feels lighter than the previous version when you pick it up.</p>
<p><img class="alignleft size-full wp-image-35339" style="margin: 0px;" title="02-fabric" src="http://static.lululemon.com/community/blog/wp-content/uploads/2012/10/02-fabric.jpg" alt="" width="500" height="30" />We used a newly developed Cotton Fleece when designing this Scuba. The new version comes complete with mechanical stretch so we have freedom to move – no side panels required. This new fabric is lightweight, warm and soft making it a triple threat against winter chill.</p>
<p><img class="alignleft size-full wp-image-35340" style="margin: 0px;" title="03-cut" src="http://static.lululemon.com/community/blog/wp-content/uploads/2012/10/03-cut.jpg" alt="" width="500" height="30" />We updated the fit in the sleeves and shoulders so the Scuba Hoodie *Stretch fits like glove (and feels like a warm, fuzzy mitten). The narrow cut cuffs let this Scuba hug your hands and help to keep you warm.</p>
<p><img class="alignleft size-full wp-image-35341" style="margin: 0px;" title="04-length" src="http://static.lululemon.com/community/blog/wp-content/uploads/2012/10/04-length.jpg" alt="" width="500" height="30" />We heard your feedback and we’ve gone to great lengths to make sure the fit of this hoodie is just right. We brought up the hem of the Scuba Hoodie *Stretch by 1.5" in order to reduce bulk.</p>
<p><strong><em>Keep your eyes peeled for the Scuba Hoodie *Stretch. It will be popping up in stores and online in the next few weeks.</em></strong></p>
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