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	<title>blog &#187; 4 way stretch</title>
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		<title>ode to the gusset!</title>
		<link>http://www.lululemon.com/community/blog/ode-to-the-gusset/</link>
		<comments>http://www.lululemon.com/community/blog/ode-to-the-gusset/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 02:36:01 +0000</pubDate>
		<dc:creator>Marisa</dc:creator>
				<category><![CDATA[education & care]]></category>
		<category><![CDATA[fit & function]]></category>
		<category><![CDATA[4 way stretch]]></category>
		<category><![CDATA[black]]></category>
		<category><![CDATA[gusset]]></category>
		<category><![CDATA[lululemon]]></category>
		<category><![CDATA[lululemon athletica]]></category>
		<category><![CDATA[luon]]></category>
		<category><![CDATA[pants]]></category>
		<category><![CDATA[women's]]></category>

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		<description><![CDATA[Let us introduce you to our cool feature... the gusset! Ahhh, the gusset. What, you may ask, is a gusset? Well, it’s a magical patch of material made to help you leap, lunge, squat and move with more freedom. You may not realize the comfort and coddling that the gusset provides until you experience it [...]]]></description>
				<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-4090" title="bend" src="http://www.lululemon.com/community/blog/wp-content/uploads/2009/11/gusset_blogpost_0011.jpg" alt="bend" width="500" height="333" /><br />
<em>Let us introduce you to our cool feature... the gusset!</em></p>
<p>Ahhh, the gusset. What, you may ask, is a gusset? Well, it’s a magical patch of material made to help you leap, lunge, squat and move with more freedom. You may not realize the comfort and coddling that the gusset provides until you experience it yourself.</p>
<p>Most pants are made with two seams (front to back and from one leg to the other) that intersect right in the crotch area. Here at lululemon, instead of the standard 4-way stop crotch seam, we incorporate a crucial technical feature to increase mobility, as well as improve the fit and comfort while wearing our pants... it’s called the gusset.</p>
<p><img class="alignnone size-full wp-image-4091" title="the gusset" src="http://www.lululemon.com/community/blog/wp-content/uploads/2009/11/gusset_blogpost_0012.jpg" alt="the gusset" width="500" height="333" /><br />
<em>No camel toe here.</em></p>
<p>In the world of sewing, a gusset is a piece of fabric placed between a seam to provide expansion or reinforcement. The diamond-shaped patch is sewn between the legs – preventing a tight fitting short, pant, or crop from riding up during exercise. The glory of the gusset lies in helping you stay focused on your movement instead of being distracted over a little irritation down there, or heaven forbid, the dreaded camel toe.</p>
<p><img class="alignnone size-full wp-image-4087" title="the famous gusset" src="http://www.lululemon.com/community/blog/wp-content/uploads/2009/11/gusset_blogpost_0003.jpg" alt="the famous gusset" width="500" height="333" /><br />
<em>Our lovely gusset so you can bend and stretch comfortably.</em></p>
<p>An added bonus is that most lululemon gussets are made out of Coolmax, a breathable fabric that helps you stay dry while you’re working up a sweat… so that the only thing you have to worry about when exercising is your actual workout. So next time you pull on a pair of lululemon shorts, crops, or pants and prepare to get your groove on, take time to gawk at the glamorous gusset before going on your way.</p>
<p>Curious about some of the other cool features we have? Check out the features and benefits section: <a href="http://www.lululemon.com/education/info/features?cid=blog">http://www.lululemon.com/education/info/features</a></p>
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