Dec. 2010: Please visit this page for information on our voluntary bag withdrawal.
Even before I began working for lululemon, I was obsessed with lululemon “shoppers”. You know, the red bag that is covered with wisdom and easily spotted on the street, the beach, or at the airport.
The lululemon shopper is made of 100% polypropylene, and is traditionally covered with our manifesto. Poly-prop-a-what? According to wisegeek.com, polypropylene is a plastic polymer that is 100% recyclable, does not absorb water, and is very durable. So you can feel good carrying your shopper and your amazing new lululemon goodies are tucked safely into a water resistant nest.
There is no greater delight than watching guests being almost as excited to get a new shopper as they are to get a new pair of groove pants.
The shopper draws attention wherever you take it. The smaller sized shopper is great for lunches, makeup bags, choosing a quote of the day to live by, and even as a toy for my cat George to climb in and out of. The manifesto printed on the shopper sparks a lot of conversations in line at the coffee house, and I love when I am paying for my soy latte and someone says, “Yeah, friends are more important than money.” In this day and age, people cannot help but smile after reading that line.
A lot of guests ask us where our manifesto came from and why it is on our shoppers. The manifesto is a collection of statements developed by Chip Wilson, our company’s founder. These powerful statements truly reflect the culture and beliefs of our company, and we began printing the manifesto on our shoppers because guests were constantly requesting copies of it. The manifesto is both playful and empowering, and though it has received its fair share of negative feedback, we are very proud of it.
Although we “listen, listen, listen and then ask strategic questions” to those who criticize our manifesto, we know that “stress is related to 99% of all illness”, and so we’d rather pack a picnic in our shopper and go to the park and enjoy life. Life’s just too short to worry about your critics, so “breathe deeply and appreciate the moment” outside with your shopper and enjoy life! Namaste.
Above: Josie, Nathalie, and Heather from our Community Relations department rock their reusable shoppers outside the lululemon love bus. To find out where else our bags have been, visit our challenge page.
