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Jayna Henstorf


I run to live and live to run!

I grew up in Wisconsin, where I learned early on to appreciate the beauty of running along miles and miles of America’s dairyland. However, when it was time for college I was ready for a change of scenery, so I moved to Tucson to attend the University of Arizona where I majored in Marketing and Graphic Design. In Tucson, I ran my first half marathon and immediately fell in love with running in the desert, especially Sabino Canyon. Still not ready to stay put, I moved to Austin to pursue my Masters in Advertising at The University of Texas. In Austin, I discovered my passion for endurance running and ran my first marathon. After finishing graduate school, my husband and I moved to Boston. While in Boston, I traveled frequently while working for IBM and began my love/hate relationship with the treadmill. After a couple brutal winters, it was time to move back to Texas permanently. Once we settled in Dallas, I made a career change that married my love for running with my professional background and joined DFWRUNS, which is a marketing agency that focuses on the active lifestyle. While my journey to Dallas has been rather long and hilly, the one thing that has remained constant is my passion for running.

"You have to wonder at times what you're doing out there. Over the years, I've given myself a thousand reasons to keep running, but it always comes back to where it started. It comes down to self-satisfaction and a sense of achievement."
–Steve Prefontaine

I ran my first 5K when I was nine years old and since have completed three 50K’s, 13 marathons and several other races. However, racing is only a small part of it. I also truly enjoy the training and camaraderie. Another beautiful thing about running is that it’s such a therapeutic sport. You can run to compete, to escape or to discover. Each run is different than the other; some runs you struggle and some runs you feel like you can run forever. It’s through these experiences that you learn so much about yourself.

Another component of running that I’m extremely passionate about is coaching and helping others achieve their goals. Slow or fast, it’s not the speed that matters but the consistent willpower to get out and push pass your comfort zone. Running is often intimidating to people and many find it as a punishment. People respond differently to being coached, so I find it important to first listen and learn, then instruct with encouragement and advice. The most rewarding part is seeing others transform to not only a confident runner but also an overall more confident person.

In my free time, I’m also actively involved in the Dallas running community and on the board for Girls on the Run, which is a non-profit prevention program that encourages preteen girl to develop self-respect and healthy lifestyle through running. I’m very fortunate to be able to work, contribute and play in an area that I’m truly passionate about while helping others become happier and healthier.

I run to exhale the toxins and inhale a better me!

Philosophy on Running:
Do it for yourself. Smile. Don’t be afraid to leave your comfort zone. Hydrate. Challenge yourself. Listen to your body. Stretch. Take a rest day when needed. Practice yoga regularly. Repeat.